I wish a block of copy on a web page could deliver the excitement I feel for my profession. Let's try anyway. For 20 years I have worked with major, and smaller, brands to create a dialog with their customers. Sometimes it entails developing a traditional ad or web content, sometimes videos or installations, and sometimes conferences and community efforts.
The key? Find the strategy that will change or reinforce the desired action. Make it smart. Make it succinct. Make it fun and engaging. We're not saving lives...except for the clients where we actually are...but we are finding the reason they should care and be invested in their association with the brand.
Today I have more tools at my disposal than ever before; including social media, apps, Artificial Intelligence (I've worked with multiple AI companies and ghost-written content on the phenomenon), email marketing, online portals and traditional media. I'm curious by nature. It's why I've been able to dive in, understand and create compelling materials across the Financial, Technology, Real Estate, Life Style, Medical/Pharma, Non-Profit, Automobile, Manufacturing and Consumables sectors.
My entry into the creative field started with music - where I played, performed, taught and wrote. I'm a member of SOCAN and ASCAP, although not particularly active, and still enjoy making music. My writing program included broadcast production; after graduation I worked as a freelance camera person/videographer evolving into directing/producing commercials, trade videos, short films and eventually web content for web sites and social.
The buzz phrase right now is all about telling stories, but that's only part of what we can do together. You need to start with a strategy to discover why people should care and alter their behavior. Then you find the stories that start conversations and lead to real engagement. Every strategy starts with discovery, which means having a conversation, let's talk!