I do love a product launch. Divabeauty is a franchise initiative that brings reliable beauty treatments, particularly threading, in an upscale way. Threading is a hair removal treatment. If done incorrectly it can be painful and the results...well, these are not the kind of individuals who embrace an "it will grow back" mentality.
Working with my design partners and the client we took an approach of elevating this treatment to a boutique procedure. First stop, create a website.
Second step. The proprietor had a plan in place and the first few locations went up quickly. With the model in place the next step was to grow. The procedure of threading has been around for centuries, unfortunately the are a number of hole in the wall establishments. To grow to the retail environments that fit the brand, we needed to create a piece that would help retail managers see our vision.