You employees can be your best advocates, unless they don't know about your products. For a huge company like Allergen this can be a problem. By offering an incentive employees are encouraged to get to know the product. This project required sooooo many deliverables. Presented with 5 concepts they chose this approach that we then developed in posters, window clings, emails, and webpages (including all the pop-up and error messages).
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